Hardwood flooring - a solid investment

Consider how many times over the years you've lifted your carpets, vinyl and laminate flooring and condemned them to one of the many landfill sites.

Due to advances in manufacturing, a good quality hardwood floor is now much more affordable than ever before. It need not cost much more than a quality carpet but can last as long as the life of the building - and will probably outlast all of us!

Unlike any other floor covering such as carpet or laminate, a hardwood floor is considered by homebuyers and estate agents alike to be a desirable asset, which increases the value of your home.

Some people may say: "Why do I want a floor covering to last a lifetime if I only plan to live in the house for a few years?"

The answer is that a hardwood floor is just like any other home improvement. You reap the reward of enjoying it and benefiting from it while living in your home. Then, when you come to sell your home, it will make your house more saleable and help you sell your home more quickly and for a higher price.

A natural hardwood floor is without doubt one of the best investments you can choose - and there are flooring options and styles to suit all tastes and budgets.



Developers of new build properties and renovations appreciate the added value that wooden flooring can provide. Trading up from standard flooring options provides an instant impact that improves the saleability of a property and increases the chance of an early sale.

Real wood flooring is also a great natural insulator. It retains the warmth of your home in the cold winter months. Unlike concrete, wood is made up of microscopic hollow cells that act in a similar way to a cavity-insulated wall. A 22mm thick wooden floorboard has insulation qualities equivalent to concrete a foot deep.

It has superior beauty, quality and durability when compared to carpet, vinyl, laminate and other floor covering options.

With the busy lifestyles that many of us lead today, it is no surprise that the flooring in our homes takes a hammering. The ease of maintenance and durability of wooden flooring ensures that it will be the flooring of choice for many years to come. And penetrating seals and surface lacquers give an excellent durable finish with fantastic wear resistance, moisture and stain resistance.

Hardwood flooring is easy to maintain and keep looking as beautiful as the day it was laid. Simply sweep or vacuum it, and apply an occasional damp mopping with a wood floor cleaner, and it will look great.

After several years, instead of ripping up carpet or other flooring when it has deteriorated and come to the end of its short life, a wood floor can be rejuvenated with a fresh application of your chosen finish.

For centuries churches, public houses, institutional buildings, shops and homes have used wooden flooring. In the construction industry, wooden floors are enjoying a resurgence as architects and interior designers recognise their timeless beauty, strength, structural integrity and incredible durability.

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